Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/01739_Field_OMLA T8.txt

Text File | 1996-04-10 | 624b | 14 lines

“cool medium,” “global village,” “medium is the
message” and so on, but what those terms really
meant was less exciting at the time than here was
a new way to talk about a new set of toys that we
discovered in those days.

So when the ’60s passed, when the moment
descended into the retractions and the
niggardliness of the 1970s, a lot of the
enthusiasms, intellectual as well as aesthetic,
receded and he went out on the receding wave of
fashion. And then he returns on the incoming tide
with the ’80s when first of all the technology
catches up with his perception and then people